Meet The Bluemax Partners 
Leadership Team

Our leadership team boasts expertise in various industries, with significant P&L management and hands-on operational experience. Having built, overseen, and operated businesses, we are well-equipped to steer you towards success.​

Blake Wolff, CEO

Blake is an accomplished executive, board member and advisor across SaaS and service industries. 

Blake has founded and sold two successful companies - one in technical contact center outsourcing, which grew to 3,000 employees across two countries; followed directly by a professional services organization, which implemented SaaS-based CRM and marketing automation across North America and western Europe.

Most recently, Blake has served as the Customer Officer for four high-growth SaaS companies, driving and scaling the Customer [Customer Success, Professional Services, Education, Technical Support] and Alliance organizations. 

Blake is a recognized keynote speaker for the Cloud and CRM industries. He holds a MBA from Emory University and a BBA in Finance from The University of Texas at Austin.

Chris Archer, COO

Chris Archer is a skillful executive and motivated entrepreneur with a diverse range of expertise in multiple industries. As the President of Chris Archer Group Inc., he has spearheaded the company's transformation from a sponsor-funded racing team, established in 1995, into a thriving conglomerate encompassing various successful businesses. Under his leadership, the group has expanded to include retail operations, product development, manufacturing, distribution, logistics, transportation, ERP software, and payment solutions. 


In addition to his role at Chris Archer Group Inc., Chris is also a founding partner at Bluemax Partners, playing an integral role in providing comprehensive ERP Business Solutions utilizing the Odoo Platform. This includes implementing cutting-edge payment solutions, facilitating seamless ecommerce transactions, streamlining invoicing processes, enabling payments on account, integrating point of sale (POS) systems, and ensuring secure tokenized payments. 


With a career spanning over three decades, Chris has a winning track record of strong leadership, creative problem solving and leveraging technology to benefit the bottom line.



Jeff Roberg, CIO

Jeff Roberg is a seasoned professional with extensive experience in various aspects of business development, information technology, and financial services. He is currently working as a Partner at BlueMax Pay Payment Solutions, a role he has held since March 2022. Located in Beloit, Kansas, Jeffery specializes in providing specialized payment solutions for Odoo ERP, including instant onboarding, ACH payments, credit card terminals, and full Odoo credit card support.

With his extensive experience and skills in business development, business planning, financial services, credit card transaction processing, web development, database administration, and application development, Jeffery Roberg is a highly accomplished professional in the field of technology and financial services.

Jeffery holds a CompTIA Security+ ce certification, issued in October 2021, which demonstrates his expertise in IT security. This certification, issued by CompTIA, will remain valid until October 2024.

Chris Norris, VP Sales & Marketing

Chris is a seasoned Marketing Executive with a rich history of establishing and revitalizing sales & marketing teams to align with market trends and future projections. His expertise spans defining marketing and brand strategies, building organizational sales teams, and driving business success. Throughout his career, Chris has repeatedly developed high performing integrated sales and marketing campaigns that optimize both digital and traditional channels. 

From his early days leading agency and client marketing departments from industries including retail, LSM, CPG, telecommunications and tech to his transformative role at Bluemax Partners, Chris consistently delivers results, whether it's through corporate rebranding, managing global marketing projects, or ERP system implementations that drive sales and marketing growth. Chris' passion for innovation and leadership has led to multimillion-dollar revenues and also inspired cross-functional teams to to take an integrated approach in achieving their sales and marketing goals.

Chris earned his Bachelor of Science degree in Business Administration from Tarleton State University graduating Cum Laude.

Michelle Holmes, VP Accounting Services

As a full-time accountant, Michelle places value in efficiency. Building processes, automating systems, and reducing time spent on paperwork has always been the basis of her business. With a philosophy to do it right the first time, she has been able to start companies from the ground up, clean them up after disasters, and help them transition to new systems with care and ease.


Michelle brings an expansive knowledge from many industries, including hospitality, medical, manufacturing, non-profit, and specialty retail. She has expertise in sales tax, payroll & payroll tax, human resources, bookkeeping processes, bank reconciliations, inventory, purchasing, and process implementation.


A native Texan and graduate from the University of Texas at Arlington with a Bachelor of Business Administration in Accounting, she is the product of self-employed parents and has been a business owner herself for more than 10 years. She is a member of the Pantego Lions Foundation and has been their elected Treasurer for the past 7 years.